Making the invisible carbon cost of digital life visible

EcoByte is a gamified sustainability platform designed to make the hidden carbon footprint of everyday digital activity — browsing, streaming, scrolling — visible and actionable. I led the UX and product design alongside a UX researcher: research, flows, wireframes, visual system, and high-fidelity prototypes.

Most sustainability conversations focus on industrial carbon. The digital footprint goes almost entirely unnoticed — and the tools that exist either overwhelm with data or deal in abstractions that mean nothing in practice. EcoByte makes the cost personal: track your digital activity, earn points for lower-impact choices, and redeem them for eco-friendly rewards. The act of tracking is the behaviour change.

We ran user interviews, competitor analysis, and surveys before touching a screen. Three things came out of that research: users want a next step, not a number; visual cues keep them in the app longer than data tables; and gamification works if it's optional rather than forced. Those three constraints shaped every subsequent decision — the colour system (Tropical Indigo, Emerald Green, Pear Yellow — energetic, not preachy), the badges, the adjustable visibility of leaderboards.

A concept project — designed end-to-end in Figma.