Rebuilding a 6,000-page trading platform as a system, not a site
Problem
6,000+ inconsistent pages, where every new page was a 3–5 week one-off.
Role
Design owner end to end, working with a team of five web designers.
Approach
A three-layer token system and 40+ blocks, designed in Figma and built with Claude Code through Figma MCP.
Outcome
New pages in 1–2 days, and 25% higher engagement across 18 locales.
Deriv.com is a global trading platform serving 21 million monthly visitors. Over the years it had grown to more than 6,000 pages across the main site, the Academy and the UAE localisation, each with its own styling and its own navigation. Nothing designed for one page could be trusted on the next, so the brief was never just a new look. It was a system that makes the right page the easy page.
21M
monthly visitors to Deriv.com
6,000+
pages rebuilt across deriv.com, the Academy and deriv.ae
18
locales served from one set of blocks
40+
blocks and 30+ components in one system
+25%
user engagement after launch
1–2 days
to ship a new page, down from 3–5 weeks
Continue reading
The full process is password protected.
Don't have it? Request access