Redesigning a 6,000-page global trading platform

Deriv.com is a global trading platform serving 21 million monthly visitors across 18 languages. I worked with the web design team on a comprehensive redesign and Webflow migration — covering the main site, the Academy, the UAE localisation, and the component library underpinning all of it.

The site had grown to 6,000+ pages across multiple subdomains with inconsistent styling and separate navigation structures. Every content update required a developer. Release cycles that should have taken days were taking 3–5 weeks. The goal was to fix that — and to give the content and SEO teams the ability to update the site without involving engineering.

The design system was built on a four-layer token architecture — core, semantic, component, and template — with light and dark mode handled entirely at the semantic layer. The component library had to work across 18 languages, including Arabic RTL. German and Arabic were used as layout stress-tests throughout: if a layout held in both, it worked in all 18.

Page creation dropped from 3–5 weeks to 2–3 days. The 6,000-page migration completed in 3 months.